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An educated, knowledgeable and excited dealer sales staff is critical to the business of every car company. When customers walk into a dealership, it’s more than important that they are greeted and met by someone who not only knows the product, but someone who can transfer that energy and passion about a product to the customer.

Where does that passion and familiarity with new product come from? The single best way to excite and educate a dealer organization is to get them behind the wheel and let them experience the product in its element. Let the dealer staff drive and feel the product first-hand and take that experience to the showroom floor.

Dealer training programs vary from massive, multi-vehicle cross-country tours visiting many regions and cities to small, focused, targeted programs to a select group of dealers in a specific market.

Perhaps more than any other company, ESI has planned and successfully managed automotive dealer training programs big and small. We know what works and what doesn’t. We know the country and the best places to set up camp. We have developed course curriculums that emphasize key selling points, show how to give a meaningful test drive, and demonstrate how to handle challenging customers who may walk in the door.