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our work > Chrysler, Dodge and Jeep Dealer Sales Training Since 1998, ESI has managed a long string of Chrysler dealer training events. In fact, the ESI founding members have been organizing Chrysler dealer training events since 1992.
Over the years, ESI has moved from a Tier 2 to a Tier 1 supplier for Chrysler while managing all logistics and details for two training programs per year. A typical training tour consists of four teams traveling across U.S. that train between 15,000 and 20,000 retail sales consultants in 25 different markets. The training typically focuses on one new vehicle launch but has included as many as nine new vehicles in a session. Most often, the tours are based in large parking lots with large tents and a drive course. Here, sales personnel attend short seminars highlighting engineering and technical features on a new vehicle, compare products with the competition, share sales tips with one another, and gather all the information they need to go back to the dealership armed with the information critical to making a sale.
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