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The Ferrari Challenge lets Ferrari customers enjoy their cars in a structured, competitive environment. They race against other Ferrari owners on the most challenging racetracks in North America. The appeal of the Ferrari Challenge is obvious: Owners get to compete with their Ferrari cars on the racetrack and enjoy camaraderie in a social environment with other Ferrari owners away from the track.

As the Ferrari Challenge toured the country, ESI provided professional on-track drive instruction. While consumers and dealers drove around the track, ESI’s staff of seasoned drivers gave right-seat drive instruction to explain brake and shift points, apexes and overall proper drive technique. ESI also provided additional behind-the scenes personnel who handled registering guests and making sure they were properly credentialed.

For the people who participate and for those who watch, the Challenge is the perfect way to enjoy and savor the essence of Ferrari. And while doing so, ESI made sure that the quality of the driving was at the highest possible level.

Feedback from Ferrari:

“The team ESI assembled was first-rate and met our expectations. Overall, I believe we are in a very good position and ESI was a strong contributor to this success. Thank you and congratulations to the whole ESI team for a job well done. We look forward to continuing the partnership, and we would also like to begin to explore other ways in which ESI can facilitate the Challenge event for FNA.”

Paul Montopoli, Manager Corporate Events, Ferrari North America