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our work > Jeep Adventure Africa In the fall of 2004 Chrysler International chose Zimbabwe and Botswana for media launches of the Jeep Cherokee CRD and the Jeep Cherokee Renegade. The program, named Jeep Adventure Africa, hosted seven waves of 30 journalists a four-day program rotation.
ESI provided a program manager to attend pre-trips with Chrysler International PR staff to scout event locations and to work with local officials to arrange the in- and out-bound transportation of program and support vehicles.
The ESI staff was also responsible for cleaning and detailing all vehicles; arranging the morning vehicle line-up; stocking vehicles with mosquito repellant, coolers, water, ice and snacks; and for hanging event banners and signage.
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