Cadillac Exposes New CTS to Drivers
Dec. 03, 2007
General Motors is putting a massive effort behind the launch of the 2008 Motor Trend Car of the Year, the Cadillac CTS. ESI will provide part of that massive effort this weekend at a three-day Cadillac ride and drive at Angels Stadium in Anaheim, Calif.
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GM Helps Raise Awareness of OnStar System
Nov. 21, 2007
ESI recently assisted GM OnStar in the implementation of an event in Washington, DC to demonstrate the capabilities of OnStar’s security, communications and diagnostics system.
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Journalists Poised to Drive New Mercedes-Benz SLR Roadster
Nov. 20, 2007
It’s not an exaggeration to say that automotive journalists receive at least 100 invitations annually to long leads, short leads and backgrounders. They don’t have time to attend them all, but there’s a good chance that the 12 top-gun auto scribes invited by Mercedes-Benz USA to drive the 2008 Mercedes-Benz SLR Roadster in Los Angeles this week didn’t say no.
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Show-Goers Drive the New Chevrolet Malibu at the Phoenix Auto Show
Nov. 19, 2007
General Motors is currently pulling out all the stops for its newly redesigned Chevy Malibu, including a street drive at the Phoenix Auto Show over the Thanksgiving holiday and weekend.
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Making Final Preparations for Audi’s Fall Collection Ride and Drive
October 9, 2007
ESI’s PR & Media Services Division is making final preparations for its first Audi program. The event is the Audi Fall Performance Collection, with 112 journalists from the U.S. driving the new Audi R8, S5 and RS4 Cabriolet on autocross courses and driving loops.
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Camp Jeep to Introduce 850 Chinese Consumers to the Joys of U.S.-Style Off-Roading
Sept. 18, 2007
ESI is making final preparations to launch the granddaddy of America’s off-road driving programs – Camp Jeep – in China. ESI will manage China’s first-ever Camp Jeep for up to 850 Jeep owners and brand loyalists, plus “as many passengers as their vehicles have seat belts,” outside Beijing, China.
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Event Marketer magazine Honors ESI with the Ex Award
March 17, 2007
Event Marketer magazine has awarded ESI the Ex Award for “The Drive,” the unique ride and drive performance circuit created with GM R*Works for GM on the Las Vegas strip.
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