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Chrysler Prepares for the International Media Launch of the Caliber SRT4
March 28, 2008

The Chrysler international media launch of the Dodge Caliber SRT4 starts on Sunday, March 30 in Las Vegas. Forty international journalists representing Switzerland, The Netherlands, Italy, Austria, Poland, Mexico, Spain, Belgium, Puerto Rico, Germany, Japan and Russia will fly into Las Vegas’ McCarran Airport and head to the famous Wynn hotel and resort for dinner.

On Day 2, a motor coach will deliver the automotive journalists to Las Vegas Motor Speedway for an SRT4 vehicle presentation. They will then be divided into three groups for advanced car control, road course and autocross track activities administered by the Richard Petty Driving Experience.

Journalists return to the Wynn at their leisure in the afternoon and then go to the Ghost Bar for dinner. Departures are slated for Tuesday, April 1.

Thirteen ESI staff members are responsible for all transportation of media and guests, plus care, custody and control of program and support vehicles.