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ESI Helps Raise Awareness of GM OnStar System
Nov. 21, 2007

ESI recently assisted GM OnStar in the implementation of an event in Washington, DC to demonstrate the capabilities of OnStar’s security, communications and diagnostics system.

OnStar is available on more than 50 GM models. During the marketing campaign, ESI supplied staff and tents for the demonstration for a select group of participants and media, including "America’s Most Wanted" host John Walsh.

The event was such a success that GM expanded the event from Washington, DC to Phoenix, Ariz., where the event was conducted for a select group of public officials and law enforcement officers. ESI worked with GM's public relations company, Clear!Blue Communications, to supply logistics, audio/visual and staffing during the event.