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HUMMER Shows its Stuff at the Newport Spring Boat Show
May 20, 2008

The spring boating season is officially underway, and HUMMER is helping smooth the waters.

During the Newport Spring Boat Show in Rhode Island last weekend, HUMMER provided a memorable drive experience for thousands of boat owners getting ready for the season.

With event management expertise from ESI, HUMMER provided promotional specialists and right-seat drivers for a street drive event. ESI’s logistics crew helped HUMMER execute the event while collecting over 900 leads for HUMMER and the event’s client, GM R*Works. In addition, ESI warehoused and maintained the HUMMER displays.

The Newport Spring Boat Show featured small and large power yachts and sailboats at both in-water and land display areas. Whether it was an express cruiser, multi-hull, classic wooden boat, racing sailboat or even a kayak or canoe, it was all at the show.

One of the best aspects of the Newport Spring Boat Show is that it allows buyers to take boats directly from the show to the water – making it the perfect location for HUMMER to connect with potential customers who need capable tow vehicles.