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Show-Goers Drive the New Chevrolet Malibu at the Phoenix Auto Show
Nov. 19, 2007

General Motors is currently pulling out all the stops for its newly redesigned Chevy Malibu, including a street drive at the Phoenix Auto Show over the Thanksgiving holiday and weekend.

ESI is managing the 2008 Chevy Malibu Street Drive program, slated to run Thursday, Nov. 22, through Sunday, Nov. 25, at the Phoenix Convention Center. Auto Show attendees will be invited to drive the 2008 Malibu on a two-mile loop with product specialists in the passenger seat.

ESI is coordinating all registration, exit surveys, premium distribution and data acquisition for GM.

In addition, ESI staff is handling detailing, fueling and maintenance of all Malibu cars used for street drives and for display purposes.