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Event Marketer Magazine Honors ESI with the Ex Award
The Ex Award recognizes the Best Single Venue/Single Market Event (Consumer) category for event design, management and implementation. The award also honors the most strategic, most creative, best-performing brand event. More than 600 entries from around the world were judged in the international competition. “We are honored to accept the Ex Award from Event Marketer,” said ESI president Kevin Otis. “There are a lot of great experiential marketing projects out there, and to be singled out among them all is humbling.” A $10 ticket got a ride in a Chevy Corvette coupe and convertible, Pontiac GTO, Cadillac CTS-V, Pontiac Solstice roadster, Cadillac STS-V, Saab 9-3 convertible and Chevy SSR on the performance track, or the HUMMER H2, HUMMER H2 SUT, mid-size HUMMER H3, 2007 Cadillac Escalade, 2006 Chevy Silverado Diesel and the 2007 Chevy Tahoe on one of the two dirt tracks. The Drive included two separate driving courses on the 11-acre site, a high-performance loop and an off-road adventure. “The Drive represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that provides a fun-filled time for the millions of people who live in or visit Las Vegas,” said Steve Tihanyi, general director, marketing and entertainment alliances for General Motors. “This platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S.” The honor comes on the heels of ESI’s 2006 Ex Award for the Best Production of a Consumer Event for GM’s AutoShow in Motion event.
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Event Marketer magazine has awarded ESI the Ex Award for “The Drive,” the unique ride and drive performance circuit created with GM R*Works for GM on the Las Vegas strip.